Purpose, Identity & Branding

Purpose, Vision/Mission 

What is the vision & mission of your organisation?  How do you define and co-create a strong purpose involving your team? What are your core principles & values?  What are your services, who are your clients, your stakeholders? What is your added value and for whom? What is your Story? 

EarthWays helps you to answer those questions together with your team though a Co-creative Why-How-What Canvas Workshop:

  • 1-(or 2-)day workshop with your team 
  • Debrief, presentation & summary (to the board or management team) 

Contact Chris Hoerée for an intake.

Identity, Values & Company culture

We help you to define the identity, values and desired culture of your organisation – together with your people. Employee engagement increases considerably when teams get the opportunity to explore what the company values mean for their job, their daily reality.

EarthWays offers Co-creative Identity & Values Workshops: In a 1- or 2-day workshop(s) with different teams we focus on:

  • defining & exploring the identity & company values 
  • translating the values into the day-to-day practices, leadership style, a culture Manifest

Contact Chris Hoerée for an intake.

Branding & Name Creation

We help you to position & profile your company or service as a brand. We facilitate the full process needed to arrive at a strong brand name. We work together with a design agency to develop a great logo, corporate identity & house style.

In our 25 years of experience, we developed a robust process to help you co-create a great brand or company name.  We start defining a naming strategy and a name scorecard together. We facilitate a co-creative Namestorm. And very importantly, we guide you through the process of selection and decision making towards the final name.  

Contact Chris Hoerée for an intake.

Our story of 25 years of co-creating Brand names.