Purpose, Identity & Naming

Defining purpose

We support you with visioning together what the emerging future of your organization is, listening to the real purpose and crafting the strategy to get there. The result is a future-proof & inspiring purpose, vision, mission based on collective intelligence & intuition and an aligned leadership team engaged around a purpose. Intake + 1-day co-creative workshop with leadership team Completed business Why-How-What canvas In-company, on- or offsite, in Dutch, French and English.


Identity & Values

We help you to define the values, identity and desired culture of your organization, together with your people, in words and images. The outcome is a compass for brand and behavior, for individuals and teams. Teams can now creatively determine what the company values mean for their particular job, area, clients,… Intake + ½ or 1-day workshops focusing on defining the Identity or implementing the company values (possibly working with several teams throughout the organization. In-company, on- or offsite, in Dutch, French and English. 

Our partner Yools delivers Webdesign.


Name Co-creation

We facilitate the full process required to come to a relevant name for your brand or organization involving multiple stakeholders. Definition of naming strategy and name scorecard, co-creative session, integration & recommendation (research optional).

View more info on our approach & experience here.